According to data from the Los Angeles County Department of Public Health, a baby suffocates while sleeping every five days in the county. Suffocation while bed-sharing and in unsafe sleep environments, such as a cluttered crib, is the leading preventable cause of infant death, county officials said.
From 2008-11, sleep suffocation resulted in more deaths of children under 14 than all other causes combined, including drowning, auto accidents and poisoning, according to the county.
The Department of Public Health breaks down the areas of the county it serves by "planning areas." The San Gabriel Valley planning area - which serves several cities including Claremont, La Verne, Diamond Bar, Walnut, Pomona, West Covina and Glednora - accounted for 6 percent of bed-sharing and unsafe sleep child deaths in 2011, according to statistics.
The ares with highest percentage broke down as follows:
- SPA 8 (South Bay/Harbor), 28 percent
- SPA 6 (South L.A.), 24 percent
- SPA 2 (San Fernando Valley), 16 percent
- Latino babies represented the highest number of bed-sharing and unsafe sleep child deaths at 39 percent.
- African-Americans continued to be disproportionately affected, at 26 percent of bed-sharing and unsafe sleep child deaths and only 9 percent of the county population.
ICAN and First 5 LA announced a campaign called "Safe Sleep for Baby" that will include TV, radio and outdoor advertisements warning about the dangers of bed-sharing with infants and other suffocation hazards. The campaign will also offer safe-sleep training for county employees and community groups.
"This campaign will give moms and dads, grandparents and caregivers the knowledge they need to make sure their babies are sleeping safely," according to Kim Belshe, executive director for First 5 LA.

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