A SoCal Honda Dealers commercial shows a donation of shop equipment to an artist who makes simple wooden cars out of scrap for children. He’s unnamed, but he’s Richard E. Nunez of Pomona, who goes by the nickname Ren After scrap became scarce, Nunez tells me, he wrote Honda asking for wood when the dealers group solicited pitches on Twitter. The Helpful Honda Guys responded within two weeks and came out to his house. The filming lasted all day but was enjoyable. (The cameraman, he said, worked on “The Da Vinci Code.”) The equipment he got was “like a mini-Home Depot … table saw, two hand sanders, skill saw, different kinds of paint, all sorts of different sizes of wood, paint brushes. The list goes on and on.” He was also paid for the commercials, done in English and Spanish.
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